Social Media Content
Short-form videos and paid social assets meant for the New Belgium Brewing Instagram/Tiktok/etc.
Pours/Vibes Video
The first video I was tasked with making at New Belgium was a simple showcase of some of the different beers we carried and the correct glassware to go with them. Intended to be an “ASMR” type video, I had a lot of fun in post recording different sounds and cutting it all together.
Tour de Fat Paid Promo #1
A paid asset pushed to viewers on Instagram I edited together with clips recorded at the previous year’s festival. For context, Tour de Fat is a huge parade/party event put on by New Belgium in Fort Collins every summer.
Tour de Fat Paid Promo #2
A second paid asset for the festival. The team wanted variety with the paid ads they were putting out, so I had to get creative with the limited amount of footage I had to create two different enough promos.
Lightstrike Social Video
Aimed at engaging the specific audience for this drink (A “Hard Refresher” targeted at the 21-30yr old market), I made a quick Tiktok style video that employed a then trendy sound and used both myself and my partner as the subjects. This one was a hit.
Holiday Paid Social Asset #1
This is another Instagram Ad in a set I made to promote the holiday sales going on at the time. The focus for these was lo-fi content that got you to the end card that highlighted the on-sale products.
Holiday Paid Social Asset #2
Another quick ad for socials I made for the same content diversity reason as the Tour de Fat Promos.